Jesse Westlund

UX Portfolio Built to Stand Out and Ship Real Value.

Design direction that aligns product goals with user reality.

I lead discovery-to-decision UX work that turns complexity into confidence for stakeholders and teams.

18+Years shaping digital experiences
46Documented portfolio projects
End-to-EndResearch, design, prototyping, delivery
Signature Interaction Surface

Strategic UX Thinking

Research, synthesis, and decision frameworks that move products forward.

  • Workshop facilitation and problem framing
  • User signal synthesis into clear priorities
  • Roadmap-ready UX recommendations
Recruiter-ready storytellingProduct-team execution depth

Choose Your Path

A Portfolio Experience Tailored to Who Is Hiring

Select the lens that matches your hiring context to quickly evaluate fit, strengths, and outcomes.

Need a senior UX designer who can lead and deliver?

This path highlights strategic leadership, cross-functional execution, and portfolio outcomes that are easy to evaluate quickly.

  • 18+ years across enterprise, healthcare, education, and product ecosystems.
  • End-to-end UX ownership from discovery through implementation support.
  • Clear case narratives showing challenge, approach, and measurable outcomes.

What You Get

Strategic clarity from day one.

Discovery, prioritization, and interaction direction are structured so teams can make confident product decisions fast.

How Work Ships

Creative UX with implementation rigor.

Every case story connects design intent to delivery realities, helping product and engineering teams stay aligned.

Why Teams Return

A partner mindset, not just design output.

Jesse brings momentum, candor, and craft, so stakeholders feel supported and users get a noticeably better experience.

Project Explorer

Featured Work with Strategic and Interaction Depth

A curated look at case stories that show how Jesse translates complexity into product experiences users trust.

ETFO - Elementary Teachers' Federation of Ontario

Lead UX Designer & Consultant

ETFO - Elementary Teachers' Federation of Ontario

I redesigned ETFO's digital experience to reduce content overload, improve accessibility, and help educators find what they need faster.

uxstrategyprototype
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Helmsley Charitable Trust

Lead UX Designer & Consultant

Helmsley Charitable Trust

I shaped a donor-facing experience that feels credible and human, balancing institutional authority with clear storytelling.

uxstrategyprototype
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Protiviti - iManage Design

Lead UX Designer & Consultant

Protiviti - iManage Design

I designed an enterprise knowledge-management experience that helps teams move from information search to confident action.

uxstrategyprototype
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General Mills - Mobile Application

Lead UX Designer & Consultant

General Mills - Mobile Application

I crafted a mobile-first product experience that makes everyday tasks faster, clearer, and easier to complete on the go.

uxstrategyprototype
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Voya Financial - Retirement Experience

Lead UX Designer & Consultant

Voya Financial - Retirement Experience

I redesigned retirement planning experiences to make complex financial decisions feel approachable, actionable, and trustworthy.

uxstrategyprototype
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UnitedHealth Group - OptumRx - FlowRx

Lead UX Designer & Consultant

UnitedHealth Group - OptumRx - FlowRx

I led UX improvements for FlowRx to support faster, safer decision-making in high-volume pharmacy workflows.

uxstrategyprototype
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Capability Cockpit

Interactive UX Capability Snapshot

Switch perspectives to see how strategic thinking, interaction craft, and delivery discipline work together.

Strategic UX Leadership

Clarify priorities, align stakeholders, and frame product decisions that ship with confidence.

Discovery & Framing96%
Stakeholder Alignment94%
UX Decision Quality95%
  • Facilitated cross-functional discovery and prioritization workshops.
  • Translated research into decision-ready product direction.
  • Built scalable IA and journey systems for complex ecosystems.

Social Proof

What Teams Say About Working with Jesse

Trusted by leaders and collaborators for balancing creative craft with product outcomes.

Jesse is an accomplished professional. As a designer and UX practitioner, he has a knack for finding that sweet spot between the needs of end-users and the goals of business stakeholders. While at Magenic, Jesse played a key role in the success of several high-profile projects. He is a very talented designer, a hard worker, and all around good guy. I would jump at the chance to work with him again.

Anthonly Handley

Jesse was a tremendous asset to the UX team at RBA. His easy-going approach coupled with his broad user-centered skill-set enabled Jesse to contribute to some of out most critical client engagements. In the time that we worked together, I came to rely on Jesse's input in a variety of decisions that affected the UX team and how we do our work. I'd work with Mr Westlund again if given the opportunity.

Mathew Doty

Our team is diverse and geographically dispersed, but I had the privilege of working in the same office as Jesse, allowing frequent personal interactions. Jesse is an exceptional graphic designer with a mastery of simple-to-complex design patterns and the ability to perform excellent heuristic analyses. He rapidly iterates designs for desktop, mobile, and web applications with ease, demonstrating this on both large and small projects. Most impressive is Jesse’s connection with users; his thoughtful designs anticipate problems and ensure usability. He is unafraid to seek help when needed, making him an invaluable asset to any organization. I strongly recommend him.

Steve Burdette

Jesse is a rock star User Experience Engineer with deep expertise in both User-Centered Design (UCD, GDD) and Usability. His knowledge in these areas is impressive. We collaborated on an application dashboard project that provided seamless access to application shortcuts. Jesse designed an intuitive, user-friendly interface and produced all necessary artifacts, showcasing his end-to-end User Experience capabilities. Jesse excels at adding the "wow" factor to projects. I’ve never heard customers express amazement as often as they did with his designs. Truly an exceptional and experienced designer, I would gladly work with Jesse again given the opportunity.

Justin Wendlandt

Jesse's natural leadership talents helped the entire UX team at RBA. I was continually impressed by his user experience strategy work. He always exceeded client expectations and was willing to help mentor other coworkers.

Joy Renee

Jesse is a great UX professional with wonderful sense of design that is only matched by his dedication to his clients success.

Don Kvam

Keep Exploring

See the Full Portfolio and UX Writing

Dive into all 46 projects, detailed case narratives, and blog perspectives on UX strategy, AI workflows, and design delivery.